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We don’t have a choice on whether we DO social media, the question is how well we DO it

Quelques chiffres tirés de la vidéo ci dessus : 

• Facebook tops Google for weekly traffic in the U.S.
• Social Media has overtaken porn as the #1 activity on the Web
• Years to Reach 50 millions Users:
  • Radio (38 Years),
  • TV (13 Years),
  • Internet (4 Years),
  • iPod (3 Years),
  • iPhone applications hit 1 billion in 9 months.
• If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
• 80% of companies use social media for recruitment; % of these using LinkedIn 95%
• Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.
• 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
• Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
• Instead they are distributing: eReaders + iPads + Tablets
• The #2 largest search engine in the world is YouTube
• While you watch this 100+ hours of video will be uploaded to YouTube
• Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
• There are over 200,000,000 Blogs
• If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
• 25% of search results for the World’s Top 20 largest brands are links to user-generated content
• 34% of bloggers post opinions about products & brands
• 78% of consumers trust peer recommendations
• Only 14% trust advertisements
• Only 18% of traditional TV campaigns generate a positive ROI
• Kindle eBooks Outsold Paper Books on Christmas
• 24 of the 25 largest newspapers are experiencing record declines in circulation
• 60 millions status updates happen on Facebook daily
• We no longer search for the news, the news finds us.
• We will non longer search for products and services, they will find us via social media
• The ROI of social media is that your business will still exist in 5 years